Does advertising influence society, or is it merely a reflection of society’s pre-existing norms? Where male attitudes are concerned, a new study* implicates magazine advertisements specifically aimed at men as helping to reinforce a certain set of views on masculinity termed “hyper-masculinity.” The article by Megan Vokey, a Ph.D. candidate from the University of Manitoba, and colleagues is published in Springer’s journal Sex Roles.*
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sas·sy 1 (ss)
adj. sas·si·er, sas·si·est
1. Rude and disrespectful; impudent.
2. Lively and spirited; jaunty. 3. Stylish; chic: a sassy little hat. 
2. Lively and spirited; jaunty. 3. Stylish; chic: a sassy little hat.
I am studying sociology. I believe in frank, open, honest communication. In case you did not notice I am a feminist.
I am currently pursuing a graduate degree in Sociology with a gender studies certificate. My research interests are feminism, social movements, gender, sexuality, education, deviance, and family.
My goal is to raise awareness of issues in society, and discuss a variety of social topics and issues affecting the southern states, the U.S.A., and the world.
March 5, 2013
Hyper-Masculinity Encouraged By Aggressive Advertising
